| Lee Chung Yong for EA SPORTS™ FIFA Online 2 |
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SINGAPORE, 28 JULY 2010 – Electronic Arts Inc (NASDAQ: ERTS) revealed today that 22-year-old Lee Chung Yong of Bolton Wanderers will be the first Asian cover athlete for EA SPORTS™ FIFA Online 2. Lee will be FIFA Online 2’s ambassador across Asia, and will play an integral role in the game’s activities in the coming year. EA SPORTS FIFA Online 2 is the free-to-play, PC online version of the blockbuster EA SPORTS FIFA football game franchise. Featuring a comprehensive line-up of the most popular professional football leagues, clubs and players, as well as innovative online game play features, FIFA Online 2 offers Asian gamers an immersive and authentic football experience. Gamers will be able to build-up and manage their ultimate team in the challenging Career mode, or pit their skills against other gamers in the online multi-player matches. FIFA Online 2 is currently available in South Korea, China, Japan, Vietnam, Thailand, Singapore and Malaysia. Lee, whose name Chung Yong means “Blue Dragon” in Korean, is one of Asia’s most promising football talents. Having performed well in the 2007 Under-20 FIFA World Cup for the Korea Republic, Lee soon earned a call-up to the full national team in May 2008 against Jordan in a 2010 FIFA World Cup qualifier. Now a regular in the full national team, Lee also plays a key role for Bolton Wanderers in England’s Premier League. Joining the Trotters from FC Seoul in the summer of 2009, Lee was soon making his bow in Bolton’s 1st team. A stylish and skillful midfielder, Lee scored 5 goals for the club in all competitions during the 2009/10 season, and capped a successful debut season by being named Bolton’s Player of the Year. Carrying his good form onto the international stage, Lee was soon representing the Korea Republic in the 2010 FIFA World Cup™. Playing in all of the Korea Republic’s matches at the 2010 FIFA World Cup, Lee scored 2 goals for his country, helping them reach the knock-out stages. “I am really excited and happy to be working with EA SPORTS and FIFA Online 2,” said Lee. “The EA SPORTS FIFA series has always been very popular in Korea and Asia, and with the success of FIFA Online 2, it’s an exciting opportunity for me to be a part of the game.” “Lee Chung Yong has shown with his performances what an exciting Asian football talent he is”, said Savannah Hahn, Vice-President for EA Asia, “He is a great ambassador for the sport of football and for FIFA Online 2, and we would like to warmly welcome him to the EA SPORTS family.” EA SPORTS FIFA Online 2 is jointly developed by EA Seoul and Neowiz Games. For more information, please visit www.EAsportsFIFAonline2.com. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. About Infocomm Asia Holdings Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTS™ FIFA Online 2, Granado Espada, Dragonica and distributes Take Two Interactive products such as Grand Theft Auto IV™ and the NBA®2K series. One of the first online games companies in the world to receive ISO 9001: 2000 certification for “Distribution and Operation of Online Games,” IAHGames executes a unique “One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries. EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product ' © The FIFA brand OLP logo is a copyright and trademark of FIFA. All rights reserved.' Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. |