IAHGames

Singapore, 10 May 2010 – Electronic Arts Inc. (NASDAQ: ERTS) and Neowiz Games Corp. (“Neowiz”) announced that from today onwards, football fans and gamers in Asia will be able to experience the passion and excitement of the 2010 FIFA World Cup South Africa™ right on their PC screens, with the launch of a new 2010 FIFA World Cup™ game mode for EA SPORTS™ FIFA Online 2, EA’s hit and free-to-play, PC online football game.

Launching first in Korea, the new game mode will be gradually rolled out across China, Japan, Singapore, Malaysia, Thailand and Vietnam throughout April and May 2010.

The new 2010 FIFA World Cup game mode will feature the full 2010 FIFA World Cup Tournament structure, from the exciting group stages to the tension of the knock-out rounds, to the ultimate FIFA World Cup Final™. Asian gamers will have the chance to lead their favourite national teams to World Cup glory. Featuring all 199 national teams that took part in qualification, gamers can play as any of the 32 2010 FIFA World Cup finalists like South Korea, Japan, Brazil, Spain and England or any of the other 167 national teams.

EA SPORTS™ FIFA Online 2 gamers in China, Vietnam, Thailand, Singapore and Malaysia can also play as their home nation; featuring authentic team rosters and kits, these gamers will have the chance to lead their national teams in the 2010 FIFA World Cup Tournament, and score the goal that wins the FIFA World Cup for their country. 

The new game mode will also feature an improved Multi-player feature. Gamers can pick a national team and challenge other gamers in a 16 player knock-out tournament that mirrors the excitement of the FIFA World Cup knock-out rounds. Boasting an improved match-making system, the Multi-player feature will enable gamers to challenge other gamers at the same stage of the tournament, for example the semi-finals stage, without having to wait for long periods.

Whether playing matches in the 2010 FIFA World Cup Tournament or Multi-player feature, gamers will receive special experience points. By accumulating these points, gamers can increase their 2010 FIFA World Cup mode experience levels. Gamers will be rewarded with Virtual Uniforms of selected players, which they can use in their regular EA SPORTS™ FIFA Online 2 Career mode, and other in-game items as they level-up.

Visit www.EAsportsFIFAonline2.com for more information about EA SPORTS™ FIFA Online 2 and the 2010 FIFA World Cup game mode.

EA SPORTS™ FIFA Online 2 and the 2010 FIFA World Cup game mode are co-developed by EA Seoul and Neowiz in Seoul, Korea.

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About Infocomm Asia Holdings Pte Ltd

Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTS™ FIFA Online 2, Granado Espada, Dragonica and distributes Take-Two Interactive products such as Grand Theft Auto IV™ and the Bioshock® series.

One of the first online game companies in the world to receive ISO 9001:2000 certification for “Distribution and Operation of Online Games”, IAHGames executes a unique “One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries.

http://www.IAHGames.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS^TM, EA Mobile ^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Neowiz Games

Neowiz Games is a leader of the Korean game industry with the portal Pmang that attracts over 8 million unique visitors a month and the social networking site SayClub with tens of millions of users.  Neowiz has internal development capacity of nearly 300 developers with the wholly owned development studios Thingsoft and Pentavision.  With this phenomenal development and publishing platform, in addition to licensing games from 3rd party developers, Neowiz has published great franchises such as FIFA Online, Special Forces, A.V.A., Slugger and Crossfire for over 10 years.  Electronic Arts has recognized Neowiz’s leadership in online games with the unprecedented partnership in developing online versions of the EA’s sports franchises with FIFA Online 1 and 2, NBA Street, and moving beyond sports with Battlefield Online.  Neowiz is now aggressively expanding their publishing operations with the acquisition of GameOn in Japan, branch offices in China and the United States.  Worldwide, Neowiz operates and licenses over 50 games in Asia, North America and Europe.  Please visit (www.neowizgames.com) to learn more about Neowiz Games.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.. © The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™, the FIFA name and the OLP Logo and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. All sponsored products, company names, brand names, trademarks and logos are the property of their respective owners.